About this Program

Course Overview:

Nay for Facebook! I, for one, never have had the chance to sign up for facebook; although wanting to be on FB for once but never have had the time; now it don’t make any sense to sign up with facebook or any other newer social site for that matter given the explosion of these social icons reminscent of proliferation theory; I could go as far as twitter and liked it but it was back then and now I could hardly even think of considering a newer social site such as pinterest’ or ahhhh…. Whatever your social tool is and for the business you are in, I am sure it is in accordance with your startegy. Taking about the strategy, even an everyday email needs to be strategic or be targeted strategically as for the better part of day. So, if you are on a social site actively pursuing, then I am sure you have a purpose and everything you do is a purposeful action. And for those of you who are on every other social platform, does it seem purposeful for you to spend the time or would you rather not be for your sake and sustainable development.

Being on a social site without a profitable action for the sake of mere entertainment is unfortunately an abuse causing more grief than good. For those strategic enthusiant looking to bank on the social sites to networking and for opportunities, I am with you and for the rest, I would say drop it!

I think the power of LinkedIn or any one social site that an individual could stick to is enough of a force to reckon with but for once I would recommend others or the newer milenials to atleast take of look at all the other social sites in a disciplined manner. Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers.

With our “Social Media and Marketing” workshop, your participants will discover the specifics of how to effectively use social media marketing and its pros and cons.

Key Objectives Of The Course:

  • Understand different social media platforms
  • Identify audience
  • Monitor and measure performance
  • Consider pros and cons before making decisions

Course Provider

READ Academy, Riyadh KSA

A Premier International Training Organisation on Soft-Skills and Organizational Behavior.

Our team of experienced trainer/facilitators are passionate about delivering high quality, innovative candidates who meet industry needs. With over 20 years of experience in the area of management sciences with extensive experience in financial management, strategic planning, organizing, presenting, communication, contract negotiation and Islamic Finance, Read Academy firmly believes that all managerial actions should have strategy, as the driving force for the goal of an organizational structure is to support the implementation of the chosen strategy.

Units

Unit 1: Getting Started

Basic Info Getting Started with Social Media Marketing
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives

Unit 2 - Facebook

Basic Info Facebook
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros / Cons
  • Likes / Comments
  • Posts / Links
  • Tracking and Measurement
  • Case Study
  • Review Questions

Unit 3 - YouTube

Basic Info YouTube
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros / Cons
  • Channel
  • Content and Voice
  • Tags and Measurement
  • Case Study
  • Review Questions

Unit 4 - Twitter

Basic Info Twitter     
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros/ Cons
  • Voice
  • Tags and Links
  • Tracking and Measurement
  • Case Study
  • Review Questions

Unit 5 - LinkedIn

Basic Info LinkedIn     
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros / Cons
  • Optimize Search in Profile
  • Groups and Links
  • Tracking and Measurement
  • Case Study
  • Review Questions

Unit 6 - Google+

Basic Info Google+
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros / Cons
  • Natural Search Links
  • Strategy
  • Tracking and Measurement
  • Case Study
  • Review Questions

Unit 7 - Pinterest

Basic Info Pinterest
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros/ Cons
  • Posting and Conversation
  • Pins and Boards
  • Tracking and Measurement
  • Case Study
  • Review Questions

Unit 8 - Tumblr

Basic Info Tumblr  
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros / Cons
  • Posting and Conversation
  • Links
  • Tracking and Measurement
  • Case Study
  • Review Questions

Unit 9 - Flickr

Basic Info Flickr
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros / Cons
  • Expand Sharing
  • Discussion
  • Tracking and Measurement
  • Case Study
  • Review Questions

Unit 10 - Snapchat

Basic Info Snapchat
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros / Cons
  • Audience
  • Ads
  • Tracking and Measurement
  • Case Study
  • Review Questions

Unit 11 - Instagram

Basic Info Instagram
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Pros / Cons
  • Niche and Quality
  • Hashtags
  • Tracking and Measurement
  • Case Study
  • Review Questions

Unit 12- Wrapping up

Basic Info Wrapping up of the Social Media Marketing
Commitment 30 Minutes
Language English
Level Beginner

About this Unit:

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

All of these professional training resources are based on the most up-to-date body of knowledge and carefully selected by subject matter experts.

FAQs

When will I have access to the lectures and assignments?

Once you enroll for a Certificate, you’ll have access to all content and programming assignments (if applicable). If you choose to explore the course without purchasing, you may not be able to access certain assignments.

What will I get if I pay for this course?

If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be generated. You can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.

How it works?

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Course Certificate

Upon successful completion, you will earn a certificate endorsed by READ Academy.

Contact Us

If you have any questions, concerns or need an insight to our soft approach, please contact us

Email: courses@swifthcm.com | info@readacademy.net 

Phone – +966532874341 | +919573302126

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